Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how ecommdirect.co.uk ("we," "us," "our," or "Company") collects, uses, discloses, and otherwise processes personal information in connection with our website and services. Please read this policy carefully.
Information We Collect
We collect personal information in the following ways:
- Direct Information: When you contact us, sign up for newsletters, or submit inquiries, we collect your name, email address, and other details you voluntarily provide.
- Automatic Information: We automatically collect your IP address, browser type, device information, and pages visited through standard web server logs.
- Cookies and Tracking: We use cookies and similar tracking technologies to collect usage data and enhance your experience on our website.
- Affiliate Tracking: We collect data related to your interactions with affiliate links and partner casino websites.
How We Use Information
We use collected information for the following purposes:
- Conducting website analytics and performance monitoring
- Tracking affiliate conversions and commissions
- Improving website functionality and user experience
- Sending promotional emails and updates (with your consent)
- Detecting and preventing fraud or abuse
- Complying with legal obligations
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Used to understand how visitors interact with our site.
- Affiliate Tracking Cookies: Used to track referrals and affiliate commissions.
- Marketing Cookies: Used to deliver targeted advertisements and promotional content.
You may opt out of non-essential cookies by adjusting your browser settings or using the cookie consent tool on our website. Please note that disabling cookies may affect website functionality.
Third-Party Links
Our website contains links to third-party casino and gambling affiliate websites. We are not responsible for the privacy practices, content, or policies of these external sites. We strongly encourage you to review the privacy policies of any third-party websites before providing personal information. Your use of third-party websites is governed by their respective terms and conditions.
Your Rights
Under UK data protection law (including the UK GDPR), you have the following rights:
- Right of Access: You may request a copy of personal information we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete information.
- Right to Erasure: You may request deletion of your personal data, subject to legal exceptions.
- Right to Restrict Processing: You may request limitation of how we use your information.
- Right to Data Portability: You may request your information in a portable format.
- Right to Object: You may object to marketing communications or certain processing activities.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Analytics and usage data are typically retained for up to 24 months. Affiliate tracking data is retained in accordance with our affiliate program agreements. You may request deletion of your information at any time, subject to legal retention obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have privacy concerns, please contact us:
- Email: privacy@ecommdirect.co.uk
- Website: ecommdirect.co.uk
If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.